Opportunity Information: Apply for PD SEOUL FY21 04
The Exploring American Values Exchange Program (Funding Opportunity Number PD-SEOUL-FY21-04) is a U.S. Department of State, U.S. Embassy Seoul public diplomacy grant competition to fund one organization to design and run a twelve-day exchange program in the United States for roughly 10 to 15 participants from the Republic of Korea. The participants are expected to be social media content creators and journalists who specifically reach youth audiences, such as social media reporters, bloggers, YouTubers, and other influencers. The program is meant to take place in summer 2022 and is structured as a U.S.-based study and engagement tour across multiple American cities.
The core purpose is youth outreach and deeper, more realistic understanding of the United States among Korean youth audiences. The Embassy is looking for an exchange that explores American values and cultural issues that shape American identity in the 21st century. The program should intentionally cover both the themes that many young Koreans find inspiring about the United States, such as freedom, innovation, the idea of the American dream, and American culture, and the issues that often frustrate or concern them, including gun violence, racism (with particular attention to anti-Asian hate crimes), and social inequality. In other words, the exchange is not framed as a one-sided promotional tour, but as an effort to engage openly with complicated realities and provide participants with firsthand context they can share with their audiences.
A key design requirement is that the itinerary include geographically and culturally diverse U.S. locations that reflect different social experiences across the country. The selected cities should help participants compare how different communities express American values, handle local challenges, and respond to moments of tragedy or tension. The program is expected to create direct access to a broad mix of counterparts and institutions so participants can gather perspectives, interviews, and practical insights relevant to their work and audiences.
In terms of programming, participants should meet with a wide range of American stakeholders, including state and local officials, government agencies, civil society organizations, civic activists, educators, health care workers, journalists, entrepreneurs, and business leaders. The itinerary should also include engagement with U.S.-based bloggers, digital marketers, and social media experts, which signals an emphasis on helping participants understand not only U.S. society and policy debates, but also the media and digital ecosystems that shape narratives and public opinion. The Embassy wants participants to learn how communities pursue opportunities, address difficult community issues, and work to move their city narratives toward more constructive and positive elements of the American experience.
From a logistical and budget standpoint, applicants are expected to plan for participant needs and smooth execution. This includes being attentive to dietary restrictions (explicitly mentioning halal and vegetarian needs) and budgeting for one or two Korean-language interpreters to accompany the group during the full twelve-day program. The Embassy also anticipates that one Embassy Seoul employee may travel with the group to engage, liaise, and troubleshoot; the implementing organization should coordinate logistics with that staff member and include them in planning for ground transport and cultural activities. However, the Embassy will cover that staff member's airfare and lodging directly, so those costs should not be included in the applicant's proposed budget.
The award is offered as a cooperative agreement under Assistance Listing 19.040 (Public Diplomacy Programs), with total funding available up to $150,000, subject to availability of funds. The opportunity was posted July 19, 2021, with an application deadline of August 23, 2021 at 11:59 p.m. GMT+9, and the Embassy expected to make one award.Apply for PD SEOUL FY21 04
- The Department of State, U.S. Mission to South Korea in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Exploring American Values Exchange Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Jul 19, 2021.
- Applicants must submit their applications by Aug 23, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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